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Jeffrey Katzenberg Invests in HUBUC

HUBUC says that it enables brands to open new revenue lines by seamlessly embedding financial services into their customer journeys.


HUBUC founders (company pic)

HUBUC is a Spanish fintech startup that now counts Hollywood titan Jeffrey Katzenberg as one of its investors. Katzenberg’s is the managing partner and former co-founder of the VC firm WindrCo which took part in a $10 million round of seed funding for the company. Y Combinator and Village Global, backed by Jeff Bezos, Kenneth I. Chenault, Abigail Johnson, and Bill Gates, also participated in the funding round.

The company’s expense management platform uses smart payment controls to reduce fraud while eliminating intensive month-end closings and keeping customers within one application. HUBUC also boasts that clients can create the “most competitive one-stop HR and Payroll solution” with its automated processes and data-driven insights. And in the field of tax management, users can create accounts and cards to fully automate their processes and create the most streamlined solution on the market.

Founded in 2019 in Barcelona by a CEO Hasan Nawaz and CEO Ignacio Javierre, HUBUC says that it enables brands to open new revenue lines by seamlessly embedding financial services into their customer journeys. Today the company boasts that it now 58 territories and deals with products like travel booking payments, marketing and media spend, and employee benefits. Its customers include Mastercard, Wagestream, PayFlow, OkTicket, and Declarando. From a single API and with just one contract, HUBUC covers compliance and provides access to fintech and banking services for brands to create new revenue streams, increase customer loyalty and enhance user experience.

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“We are a one-stop source for all payment capabilities your business can integrate.”

“Embedded finance is no longer the exclusive privilege of large technology firms. Our vision is to become the platform that enables any company to embed financial services within their products,” said the HUBUC CEO Nawz in a statement. “And we’re doing that by simplifying a hugely complex process and wrapping everything into one contract and one API.”



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