Google Registry has launched the “.day” top-level domain. Google calls this a secure domain that brings attention to any day.
The idea here is a simple one. Google says that the .day campaign will benefit non-profits and any group trying to promote a worthy cause. The “.” Is what comes before internet suffixes like .org or .com. So if you have such an organization and want to have the opportunity to reach more people then you can take advantage of the Google .day.
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“Whether you’re a company building a brand or an influencer growing a fanbase, .day is a great way to register a memorable domain that promotes your message.”
Google is now allowing organizations to register their own .day domain as part of its Early Access Program for an additional one-time fee. This fee, says Google, decreases according to a daily schedule through the end of January. On February 1 at 8:00 am Pacific time, .day domains will be publicly available at a base annual price through your registrar of choice.
Google says that the “.day” domain ending makes it easy to find short, memorable domain names, which make it even easier for an organization’s communities to find their websites.
A large number of organizations have already taken advantage of the Google “.day” program. These include Wildlife.day by the World Wildlife Fund, Accessibility.day from the GAAD Foundation, Freedom.day by the International Justice Mission, Tues.day by Giving Tuesday, Rednose.day by the Comic Relief charity, SesameStreet.day by Sesame Street, Transvisibility.day by Human Rights Campaign, Veterans.day by Team Rubicon, Equalpay.day from the National Women’s Law Center, MLK.day which was taken by the NAACP and NativeNonprofit.day by Native Ways Federation which unites Native organizations and supports Native communities.
The Google .day campaigns could be the next big thing for NGOs and nonprofits alike.