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How to Choose Sportsbook Platform Provider for Betting Business

by Contributing Author

Are you looking to start a sportsbook website where sports betting services would be offered to punters? It is a brilliant idea because the revenue in the market is projected to be on the increase in the coming years. With the dominance of mobile gaming and the prevalence of new technologies, we are optimistic that the sports betting market is set to be on a steady growth.

The sportsbook software provider is the major player in the business you are about to set up. The provider is in charge of the creation and/or customization of your sportsbook platform. Choosing a provider out of the many brands there might be difficult if you don’t know what to look for.

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In this article, we’ll talk about some of the things you should think about when choosing software for a sportsbook.

1.   Consider the Reputation of the Platform Provider

Trust is one of the important elements in any business transaction. You want to trust the sportsbook software provider to deliver what you want. That also means that you want to be sure that the provider meets up with some of the important criteria for building trust.

These are some of the things to look into before entrusting the software provider with the development of your sportsbook solutions:

Is the Company Registered?

Is the company of the sportsbook software provider registered? There are two types of registrations and each of them can have an impact on your new sportsbook business.

The first is the onshore registration, which means that the sportsbook software provider has registered the brand in the same jurisdiction that it operates. For example, the provider may be registered in the U.S. or South Korea and is offering its software solutions within the same jurisdiction.

The other is offshore registration, which involves registering the sportsbook brand outside of the jurisdiction where it is expected to operate. Some sportsbook software developers prefer this because of the minimal financial commitments and the avoidance of legal liabilities.

The onshore registration could be more profitable because the provider has more legal backing in this case, than when it is registered offshore.

Reviews from other Clients

Check the feedback from some of the existing clients. What are they saying about the provider regarding service delivery and software quality?

You can use independent review platforms, such as TrustPilot, to make this analysis.

2.   Third-Party Integrations

You may not only use the software provided by the developer. Integrating the software with some other solutions is also important. For example, you may want to integrate the sportsbook with payment gateways or odds meters.

So, make sure it has integrations with third-party apps because that makes it easier to connect the software to other modules.

3.   Multi-Platform Solutions

Cross-platform solutions are also important. Today, the number of smartphone users is on an increase and at the same time, the number of mobile-based platforms is increasing by the day to meet up with this demand.

The software provider should be able to make its software solutions interoperable with many platforms. The cross or multi-platform solution goes a long way to make the content available on multiple devices, such as smartphones, tablets, and desktops.

4.   Geo-Dependency and Localized Content

The sportsbook market is continually evolving with the introduction of newer technologies. Today, you can access those platforms across different parts of the world.

One important factor you want to consider is the localization of the content provided by the sportsbook software developer. Can the users relate to the content, especially as it pertains to their background in the sportsbook gameplay niche? Also, the localization of the content should focus on other important areas, such as:

  • The provision of local games, such as the tournaments and sports that are popular in the country you are looking to establish your sportsbook business.
  • The use of UTF-8 to help determine the location of the users.

Geo-dependency is also important because you want your customers to relate to the content your sportsbook offers. In this case, the sportsbook software provider you want to work with should be able to customize the software to:

  • Determine the location and language of the users.
  • Suggest local payment methods for seamless financial transactions.
  • Restrict users who may be coming from outside the jurisdiction covered by your sportsbook platform.

5.   Diversity in the Sportsbook Content

The sportsbook software developer should offer as much content as possible. Before this, you want to take the time to study the market to understand the type of content they resonate with.


Starting an online sportsbook comes with some challenges, especially if you don’t know what to do or how to do it. Nonetheless, we are sure that you now know how to choose the provider that will help you start your online sportsbook business on the right foot.



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