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Blink Technologies Raises $14 Million for Eye Tracking Tech

Blink

The Blink team. Photo by Tzachi Mizrahi

Blink Technologies, an Israeli startup developing eye-tracking software, raised $14 million in a Series A funding round led by INcapital Ventures, with participation of notable private investors, including Group Gefen Capital Blink’s seed investors, Trilogy, Eldridge, Cervin Ventures and Elysian Park. The new capital follows a seed round raised in April 2018 and brings Blink’s total investment to date to $24 million.

Blink boasts that it has developed a “first-of-its-kind,” AI-based, eye-tracking solution that is completely software driven and non-intrusive (passive). It can be deployed on any camera and run off any OS, either locally via edge-compute, or remotely through the cloud.

The company boasts that its software platform is lighter, faster, more energy efficient and affordable than any other tracking system on the market today and is compatible with existing camera enabled devices. Present day eye-tracking solutions only follow the overall gaze of the user. This imprecise joint gaze approach will always result in an inefficient eye-tracking solution, because each eye has a slightly different viewpoint.

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Blink is currently helping customers engage at optometry, 3D displays education, eye health, mobile devices and retail using touchless technology kiosks and online applications using gaze tracking on devices to provide eye control and selection on devices, eliminating the need for physical touch in today’s complicated post-COVID environment.

“We use our proprietary AI-based, eye-tracking software solution to simplify digital experiences across any device and any operating system, said Oren Yogev, CEO and Co-Founder of Blink. “The human – digital evolution is here as we continue to create interconnected set of experiences in the hybrid world known as the metaverse”. Oren Yogev is a known and successful serial entrepreneur who sold his last company Replay Technologies to Intel 5 years ago.

Combining eye-tracking control with 3D technology, Blink is reshaping the way we experience traditional vision displays by allowing for a seamless 3D environment without the use of special glasses or a head mounted display (HMD). “The future of this technology will be a part of our everyday lives,” explains Blink CTO, Gilad Drozdov. “Our cars, smartphones and computers will all use eye-tracking to enhance our products as well as create eye-control navigation.”

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