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VC, Investments

Whatslly raised $11 million seed for client engagement via instant messaging

Whatslly integrates WhatsApp for individuals and businesses with Salesforce, allowing the messaging service to play a significant role in client engagement.

Whatslly co-founders Deborah Palacios Wanzo and Yanir Calisar. Photo Cristiano Pinheiro Soares
Whatslly co-founders Deborah Palacios Wanzo and Yanir Calisar. Photo Cristiano Pinheiro Soares

Israeli startup Whatslly, which has developed a conversational sales platform that enables one-on-one consumer connection via instant messaging channels, announced an $11 million funding round.

The Seed round is led by early-stage venture capital firm Zeev Ventures and includes participation from existing partners and key investors.

With the rapid growth of instant messaging and an increasing number of customer-facing interactions occurring via WhatsApp, a significant amount of customer-facing interactions are outside the reach of CRM systems. Whatslly seeks to close the gap between businesses and their customers by providing a no-code plug-and-play solution that enables businesses to track customer interactions and expose the most relevant data at the right moment. The platform’s AI-powered data processing capabilities ensure a more effective and compliant tailored client experience.

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Whatslly was formed in 2019 by Israeli Yanir Calisar and Brazilian Deborah Palacios Wanzo, both of whom are technology entrepreneurs. Due to the pandemic, the two founders never met in person and communicated via popular messaging sites.

Whatslly’s income has increased tenfold year over year, and the company now has over 70 paying companies and users in 35 countries, including Volkswagen, Subaru, XP Investimentos, Toro by Santander Bank, Edenred, and Great Place to Work.

Launched on Salesforce’s AppExchange in 2020, Whatslly has already aided in the success of countless companies by providing an effective platform for staying connected with clients now and in a post-pandemic future that is becoming increasingly connected.

“We recognized the possibility to engage with customers on WhatsApp early on and built a platform to address a crucial pain point for businesses worldwide,” said Yanir Calisar, co-founder and CEO of Whatslly. “Raising this round from an elite group of investors, including Oren Zeev, who has helped almost a dozen startups achieve unicorn status, is a huge affirmation of our vision and potential. This investment enables us to continue our quick growth, capitalize on our first-mover advantage, and most importantly, construct the most comprehensive conversational sales platform available.”

“The disparity between WhatsApp’s widespread popularity and its use as a customer channel by businesses is just amazing,” said Oren Zeev, Founding Partner at Zeev Ventures. “Whatslly is the first comprehensive platform that bridges the divide, enabling businesses to leverage the same sophisticated Conversational Sales features they already use on social.” This will be the next significant breakthrough in customer relationships, and it will benefit both customers and businesses.”



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