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Joyned Shopping Platform Raises $4 Million


The Joyned team. company Photo Ricky Rachhman

Joyned is an Israeli startup that offers a software as a service SaaS platform that helps retailers to provide social shopping experiences directly to their consumers, without the need for third-party social platforms. Joyned just raised $4 million in seed funding, led by Arthur Stark, former long-time President of Bed Bath & Beyond; Yair Goldfinger, Founder of Dotomi and ICQ; and Rafael Ashkenazi, Managing Director, Executive Chairman, Hard Rock Digital, and former CEO of The Stars Group.

Joyned boasts that it offers the only social marketing platform that allows merchants to “own the entire shopper journey and helps them leverage natural social engagement for better business results”. The company says that it empowers retailers to capture and grow their customers through social media on their own sites, reducing reliance on third-party social media platforms, and generating unique customer insights through real-time analyses of shopping behavior.

“With Joyned, online retailers can offer their customers a way to seamlessly connect, share ideas and complete their paths to purchase, while providing shoppers with the ability to shop collaboratively on their favorite ecommerce and shopping sites.”

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“The ecommerce landscape is rapidly shifting toward social media platforms, and threatens retailers’ ability to build direct relationships with their customers and increases customer acquisition costs,” said Jonathan Abraham, CEO, Joyned. “But by using Joyned, brands can infuse some of the social aspect into shopping experiences within their own ecosystems without having to rely on a third-party platform. Providing brands with a direct ‘social-to-sale’ pipeline not only increases revenue but also increases customer engagement on-site.”

Joyned’s code is lightweight and designed to use few resources on the back end so it will never slow a retailer’s website, as compared to third-party platforms that may experience unexpected downtimes.

“Joyned is a win-win for both consumers and retailers,” continued Abraham. “Retailers can directly engage native brand ambassadors who are excited to complete purchases and invite their friends to do so as well, while all shoppers get to enjoy a new kind of streamlined social experience.”



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