Fieldin founders, Boaz Bachar (left) and Iftach Briger.
(company pic)
Israeli agtech startup Fieldin has raised $30 million in a Series B funding round, led by Fortissimo Capital, with the participation of Zeev Ventures, Icon Ventures, Luxembourg-based Maor Investments, and Akkadian ventures. Fieldin has raised a total of $50 million to date.
With problems from climate change, hotter weather, draught and so forth, agtech is more important than ever. Over production of food is a major factor in the waste of natural resources and energy. All that unneeded farming means more greenhouse emissions because of the extra energy used. It also leads to a great deal of waste as produce goes uneaten at every stage of the supply chain. And produce releases gasses as it decomposes.
Israel has always been at the forefront of aggrotech since the early days of the first Zionist settlements. The country may now be known more as Startup Nation for all of its success in the high tech world. But until recently it was best known for its agricultural innovations. The pioneers of early Israel famously drained swamps, planted orange groves (oranges are not indigenous to the Middle East) and irrigated deserts to grow all sorts of crops. Israel was so successful at this that the country early on sent experts to help third world nations in Africa develop their own agriculture. Nowadays Israelis have combined their country’s history of agricultural innovation with its high tech innovation.
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Founded in 2013 by Boaz Bachar and Iftach Briger, Fieldin offers a smart farm control center that it says gives specialty crop growers unrivaled visibility across all field operations.
The company boasts that its dashboard” seamlessly reports a full range of field data points (monitoring tractors, implements, operators and in-field sensors) to provide managers with actionable data that improves production, transparency and efficiency in the field.”
This will hopefully help to put an end to all of the waste related to agriculture.
Boaz Bachar, co-founder, and CEO of Fieldin, stated, “Fieldin is reinventing agricultural management methods and digitizing operations from beginning to end. Our technology provides the entire ecosystem of farm stakeholders with customized tools to manage against operating constraints in real time. This is a game-changer for commercial farmers who want to thrive amid the complexities of the coming agricultural era.”
Bachar added, “we are starting to see the development of autonomous farm equipment— it’s an exciting milestone for the industry. Our AgOS easily interfaces with digital equipment and can both manage and disseminate the data produced by the coming wave of autonomous farm technologies.”
