Playtika, an Israeli gaming company, acquired Reworks Oy, a Finnish maker entertainment apps. Redecor. The purchase price was not disclosed. But whatever it may have been, Playtika can certainly afford a few acquisitions these days as the company hit an $11 billion valuation with its IPO this past January.
Reworks is a Helsinki, Finland based mobile apps company that develops and social gaming programs. The company is best known Redecor, which the company describes as a fusion between home design and mobile gaming. Redecor, boasts Reworks, has attracted a dedicated audience that loves to design, find inspiration and connect with other interior design lovers.
Headquartered in Herzliya, Israel, and founded in 2010, Playtika Holding Corp. is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles. Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Playtika has over 3,700 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnytsia.
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“As the fragmented and historically offline market of Home Décor continues to expand onto digital channels, Reworks offers us a compelling opportunity to establish a leading presence in a category that clearly commands a lot of interest and will potentially serve as a foundation to enter further areas beyond traditional gaming,” said Playtika Co-Founder, CEO and Chairman Robert Antokol. “Redecor provides amazing entertainment to design enthusiasts and we intend to utilize our expertise in mobile gaming, live-ops and technology to take it to new heights. Reworks’ talented team will enable us to build new apps in-house to drive future organic growth across the broader digital entertainment and app ecosystems. We are excited to welcome Reworks to the Playtika family.”
“In Redecor, we set out to build a leading entertainment product for the design community and are thrilled to be able to accelerate its growth with a partner like Playtika,” said Ilkka Teppo, Reworks’ Co-Founder and CEO. “Our strong creative capabilities complement Playtika’s expertise in technology and data, a match we think will be very beneficial to our future growth.”