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Israeli Travel Startup Bookaway Rakes in $35 Million

Bookaway co-founders Omer Chehmer (Left) Noam Toister, and David Yitzhaki (Photo: Irad Netzer)

Bookaway is an Israeli startup that offers travelers a platform for road travel booking. Bookaway secured $35 million in Series B funding, backed by global investors Aleph, Corner Ventures, Entrée Capital, and a group of angels led by Elad Kushnir.

Elad Kushnir describes himself as a seasoned entrepreneur with the ability to quickly adapt to new working environments as well as new business sectors. “I currently am the Chief Operating Officer of Huuuge Games as well an active angel investor, advisor, and board member to several startups.”

Everybody knows all about all of those websites which offer discounts and bookings for hotels all over the world. Then there are the many ones that provide discounted airplane tickets to just about everywhere in the world. But what if you are traveling locally and can go by bus or train? This is where Bookaway comes in.

Founded in 2017 by CEO Noam Toister, COO Omer Chehmer, Jonathan Bensaid, and CMO David Trelease, Bookaway calls itself a new generation of travelers. These are what people call generation Y or millennials. “We were born with a mobile device in the palms of our hands and expect everything to be a screen tap away, including tickets to the world’s best locations,” Bookaway’s founders say.

“Experience the liberation of travel. Bookaway means finding, comparing, and booking ground transportation tickets is now effortless.”

Bookaway promises 24/7 support, honest reviews, and accurate information about every ride. “Bookaway is more than getting from one place to another, it’s about the journey. Enjoy the ride.”

Bookaway Promo Pic

But like every business that is in any way connected to the tourism and travel industries, Bookaway suffered from the Covid crisis. Obviously, people did not travel much this past 18 months. And they were especially concerned with traveling in a cramped bus or train, that is if such inter-city transportation services were even operating.

“Currently 95% of the ground transportation industry is offline, meaning travelers waste precious time and money trying to navigate their journey on the ground, having booked their flights, hotel, and experiences online,” explained Noam Toister. “Local transport suppliers are being left behind the rest of the travel industry.”

So the new investors in Bookaway, along with the entire world, are expecting the post-Covid economic rebound to soon take off. This is, of course, in spite of the current setbacks caused by the Covid Delta variant.

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