Oktopost is an Israeli startup based in Ramat Gan which offers a cloud platform for B2B social media marketing, employee advocacy, and revenue attribution. Oktopost has raised $20 million minority investment from London-based growth equity firm Expedition Growth Capital. Prior to this new investment, Oktopost had raised about $800,000 million in funding.
B2B stands for business to business. This, simply put, refers to any service or product offered by a given company for use by another business or organization. That is in contrast to selling things to the end-user, the general public.
Founded in 2013, Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost boasts that their social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove social ROI. “Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365” declares the company, “Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.”
Daniel Kushner, co-founder and CEO of Oktopost, said: “Our mission from day one was to establish the first ever B2B social media marketing platform with the ability to measure and quantify the value of social media in terms of lead generation, pipeline influence, customer acquisition, and ultimately ROI… As siloes breakdown between marketing and sales within B2B companies, and as social selling becomes more widespread, we believe Oktopost is uniquely suited to provide the functionality desired.”
Oliver Thomas, Managing Partner at Expedition Growth Capital said: “There are a number of social media tools out there catering for B2C companies but we haven’t seen a platform that is specifically tailored to the B2B journey until Oktopost. The ability to manage, track and analyse social activities is increasingly a must-have for B2B sales and marketing organisations. Daniel and Liad have built the best product in the market to serve this need. They have also built a terrific culture and we’re excited to be part of the journey from here.”