By Contributing Author
There is a massive impact of technology on every aspect of business today. However, some advancements have changed the way marketing influences customers. Although one may be aware of some of these changes, he or she may not know how much they could affect a particular business. Due to this shift, the marketing plan a company had just a few years ago may be out of date. If the goal is to stay at the forefront of the industry’s most recent trends and advancements, there are a few tools, strategies, and techniques that every marketer and business owner should consider.
Due to advancements in artificial intelligence (AI), chatbots are becoming an effective tool for engaging with any target market.
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Another important player is social media. We have seen Facebook, Twitter, Instagram, and LinkedIn grab the attention of many target markets over the past decade. So most (if not all) major companies have incorporated social media into their marketing strategy. Another advancement relates to increased customization. That means that a relevant ad will lead to a higher engagement rate for a potential customer.
Investing in Marketing (Literally)
The field of investments in companies that develop technologies and products related to marketing is gaining momentum. The most prominent investors in this niche are venture capitalists. A venture capitalist (VC) provides capital to high-growth companies in exchange for stock options in the company. Small companies that wish to expand but lack access to equity markets could be funded this way.
In spite of the fact that the advertising tech community and venture community have been at odds lately, marketing technology funding has remained more or less stable and healthy. Over the last five years, Crunchbase reports a drop in deal flow of only 3.5% every year, and annual invested capital in this space hovers around $2 billion.
Due to the recent buzz in the adtech and martech sectors, there are countless investment opportunities on one hand, and many startups with high potential to become the next big thing in the marketing industry, on the other hand. Search Of New Opportunities