Idomoo is an Israeli startup which offers a new platform for video as a service. The company is planning for an initial public offering on the Tel Aviv Stock Exchange TASE. According to Globes. Idomoo expects to raise as much as $40 million from its IPO and get a valuation of $150 million.
Founded in 2007 by CEO Yaron Kalish, CTO Danny Kalish and VP R&D Assaf Fogel, Idomoo’s open Personalized Video as a Service platform delivers what the company calls, “the only true Native Personalized Video solution in the market.”
Personalized Video, explains Idomoo, is widely used in marketing, sales, customer care and social as a people-centric solution and it delivers “unparalleled” levels of customer engagement and action. Native Personalized Videos are videos where the dynamic elements form an integral part of the video and receive the same treatment as non-dynamic elements, resulting in spectacular, cinematic quality Personalized Videos.
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Personalized Video brings together the effectiveness of personalization with the engagement of video, beating all previous benchmarks. Personalized Videos are used by leaders in industries such as Telecommunication, Utilities, Banking, Insurance, CPG, Retail, Automotive and others to support with customer acquisition and customer relationship management.
— Idomoo (@idomoo) April 9, 2021
“Our purpose-built, open Personalized Video as a Service (PVaaS™) platform removes the pain from launching data-driven video campaigns and enables brands and agencies to seamlessly launch next generation video campaigns of all sorts – from true 1-to-1 Personalized Videos generated in real time to engaging Dynamic Video Ad campaigns on Facebook. We’ve got it all covered.
“In short: we help you humanize your brand so you can better connect with… well, humans. Building connections with your customers requires an immersive and seamless experience, and that’s exactly what we deliver: Powerful video-driven customer experiences in cinematic quality and at scale – a combination that no other providers can provide.”
Idomoo states that it helps brands deliver on the promise of customer personalization: moving each customer to action by addressing them individually with relevant experience that matter. The company boasts that its Personalized Video excels at customer communication to be effective and relevant. Millions of Idomoo Personalized Videos have been created to fuel customer satisfaction, acquisition, retention and brand loyalty, it states.
“In a world of digital communication overload, where customers are tuning out marketing messages, our mission is to help brands excel at customer engagement, allowing them to stand out, penetrate, and be effective and relevant, ” once stated said Yaron Kalish, Idomoo’s CEO and co-founder.