Published On: Sun, Apr 18th, 2021

Israeli Startup Minute Media Offers Digital Content Solutions

It just made a deal with WynnBET.
asaf-peled Co-founder and CEO Asaf Peled. Photo PR

Minute Media is an Israeli media and technology startup focused on platform and content. Minute Media’s platform serves as the company’s foundation, powering its content as well as enabling the evolution of other market-leading digital media brands. Minute Media just formed a partnership with WynnBET, the casino and sports betting app created by Steve Wynn’s Wynn Resorts.

The multi-year content marketing and affiliate partnership allows WynnBET to tap into Minute Media’s diverse network of owned brands, media personalities, athlete influencers, and open technology platform to create story-driven content that will introduce vast new audiences.

Founded in Israel in 2011, Minute Media’s portfolio now consists of 6 global sports and entertainment brands – all of which are powered by Minute Media’s proprietary publishing platform. The company states that this technology is also leveraged by third party publishers, powering their digital content destinations while servicing their business and operational needs.

“We’re thrilled to be working with WynnBET on this partnership, which will leverage our proprietary technology, robust video distribution, and athlete network to drive increased reach and awareness for their business,” said Asaf Peled, Founder and CEO of Minute Media. “Together, we look to engage the rapidly growing sports betting audience and to provide them with a unique content experience that they won’t get anywhere else.”

WynnBET stated that it will benefit from Minute Media’s proprietary publishing and multi-channel distribution infrastructure that currently powers over a billion video streams each month. With hundreds of websites integrated into Minute Media’s platform, including one for every major professional sports team, the companies will collaborate to produce targeted sports, entertainment, and lifestyle video and audio content that educates bettors using insight from WynnBET’s expert bookmakers and explores larger sports industry trends, in-depth features, and team and athlete profiles. Further cross-promotional initiatives will include traditional ads, WynnBET odds integration, social media campaigns, and more.

To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, DBLTAP, Mental Floss, The Big Lead and FanSided. In addition to these editorial brands, Minute Media also provides industry leading technology to partners through their proprietary online video platform – Voltax Video.

WynnBET is the online gaming division of Wynn Resorts (Nasdaq: WYNN) offering a world-class collection of casino and sports betting mobile options for discerning players who understand the difference between placing a bet and experiencing a bet. WynnBET products are designed to digitally deliver the legendary service and guest experience Wynn Resorts is known for, backed by the Company’s trusted legacy as the world’s premier international casino operator.

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