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IronSource to Be Valued At $8 Billion in Israel’s Biggest IPO Ever

Startup Nation scores its biggest exit yet with ironSource..

Israeli tech startup ironSource is planning to hold its IPO in the first half of 2021. Goldman Sachs is expected to be the underwriter of the IPO, which very well might be the largest ever by an Israeli company on the NASDAQ. Calcalist reported exclusively on the planned IPO citing an unnamed source.

According to this source, ironSource hopes to see the IPO leave the company with a valuation of as much as $8 billion. The IPO is being promoted by Viola Ventures, which owns 10% of the company.

Founded in 2010, ionSource offers a mobile ad mediation platform, mobile ad network, and a data-driven user acquisition platform for games which it boasts closes the monetization and marketing loop to empower game developers to turn their games into successful businesses.

The big news comes less than a week after ironSource announced that the company launched its mobile app distribution platform in the Russian market. It is working with Samsung Russia, hoping to reach a critical mass of Android devices in the Russian market, with more devices being activated every day.

“Aura creates a win-win solution for all parties – the advertiser, the device manufacturer and, most importantly, to the users themselves,” explains Anatoly Dehtiar, Partnership Lead at ironSource Aura in Russia.

“By providing smart app recommendations, users have full power to customize their device with the apps they want and need, ultimately improving their overall device experience and increasing brand loyalty for the OEM and carrier.”

Aura is currently live on over 130 million devices worldwide through its partnerships with leading carriers and OEMs. This enables advertisers to work with companies who traditionally have high barriers to entry due to their complex structure and high regulatory standards. ironSource Aura both manages this relationship and develops the app marketing technology, which is cloud-based and dynamic, meaning it can be managed, measured and optimized just like any other performance-based channel.



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