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Social media calls for boycott of Jimmy John’s after CEO’s elephant hunting photo goes viral

Hashtag #BoycottJimmyJohns began trending on Twitter on Friday afternoon with more than 77,000 people tweeting about controversial photos of the fast-food sandwich chain’s CEO resurfaced online.

The photo of the founder and CEO Jimmy John Liautaud, giving a thumbs up while sitting on top of a dead elephant was published in April, but now was resurfacing. According to Snopes, photos of the CEO posing with dead “trophy” animals started back in 2011.

Although big game hunting is legal in some countries, it has often been a source of controversy due to potentially endangered animals. Especially after “Cecil” the lion’s death on July 2015.

The anger of that day has waxed and waned over the years but hunting photos have sporadically resurfaced.

WATCH: Jimmy Kimmel Fights Back Tears Over Cecil The Lion’s Death

 

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