These larger seed rounds are often led by a new pool of dedicated seed funds which have taken the place of the smaller micro venture capital funds and accelerators. In addition, the larger funds sometimes also participate in these early rounds, which results in even larger seed rounds and often higher valuations. Angel investors are often added into the mix to bring more credibility and help with their experience in the early stages of the startup, but it’s a ‘professional’ seed investor who often leads the seed round.
There are several implications to these new large seed rounds.
First, the traditional Series-A financing is consistently pushed later, and Series-A investors now expect to see much more business traction before they commit to investing. Building a minimally viable product and demonstrating initial product market fit is no longer enough to raise a Series-A round. Founders are now expected to answer questions about the Go-to-market strategy, sales cycles, and sales productivity when raising their A round.
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Second, the Series-A rounds have also become larger and are now often north of $8 million, intended to push the startup even further. This reduces the amount of Series-A investors as it requires a larger fund to invest in that stage.
Third, securing a Series-A investment is more difficult than it used to be since there are fewer funds and the startup needs to demonstrate more business traction. This results in more convertible loan agreements, bridge rounds, and even dedicated “Post-seed” investors who help the company bridge the gap between their seed financing and the Series-A.
Lastly, and likely most important, is that the winners are separated from the losers earlier than ever. It is very difficult for a startup which raised a $500 thousand seed round to compete with another startup that raised $4 million at the same stage. Seed investors are also forced to pick winners based on very limited data, having to rely mainly on the strength of the founding team as an indicator of success.
Some people argue that the new seed round is just a modern name for the ‘historical’ Series-A and that the current Series-A is what was previously a Series-B round. There is a big difference. Current seed investors don’t get the benefit of seeing how a startup performs over the first year while burning through the seed round. Unlike ‘historical’ Series-A investors, they need to pick a winner even earlier. As the seed investors are taking more risk, Series-A investors have become more risk-averse, requiring a broader set of data when they analyze an investment.
The main implication for entrepreneurs is that you need to ensure you raise enough seed capital to achieve the required milestones for a successful Series-A. It also means that it has become more difficult for ‘outsider’ entrepreneurs to launch startups since they will often find it hard to raise large seed rounds and will be forced to do multiple subsequent funding rounds before they are “Series A ready.”
This article was first published on Medium.
Amit Karp is a Partner in venture capital firm Bessemer Venture Partners, Israel office, focuses on investments in Israel and Europe.
