By Contributing Author
No company can afford to be boring in today’s modern business climate. Indeed, quality products and dependable service will only take your business so far. If you want to advance your entrepreneurial efforts in a significant way, you need to know how to get your clientele excited about your brand. Even B2B transactions are colored –– to some degree –– by emotional response to a product or service. It’s important to note now that you don’t have to sell pulse-pounding products to create an engaging brand. With that in mind, today we’ll offer six tips to revitalize any brand that has gone stale with time:
Videos are perhaps the most dynamic form of digital content readily available to marketers at the moment. Indeed, as effective as written posts can be in certain circumstances, video holds the power to capture an audience’s attention in an unparalleled way. If you’re looking for an innovative alternative to blogging in your marketing strategy, then this is it.
Humor has been an effective advertising tool since the advent of the practice. There’s no two ways around it, ads and marketing content that make people laugh will increase your brand’s recognition. However, there’s a delicate art to writing humorous ad copy that stays on message. And the last thing any company wants is to land in hot water for an off-color joke.
Tell a Story
Modern consumers have a need to be entertained almost constantly. As such, marketing and advertising content that employs a sound narrative structure and tells a story has a much better chance of resonating with consumers than a strictly informative piece. It’s not always easy to unearth the human element behind a given transaction, but if you can, it could lead to some massive advantages.
Most people consider brands boring when they lack any sort of personal touch. Given that fact, it makes a lot of sense to let your team members speak for themselves through your content. Allowing your employees the chance to share expert advice in the form of blogs, podcasts, and videos will help re-energize your company’s marketing strategy.
Reward Loyal Customers
If you want high levels of engagement from your digital marketing posts, then you should incentivize your customer base to interact with your brand. Rewarding loyal customers who subscribe to your newsletter (for instance) with special deals is a tremendous way to generate positive buzz around your business.
Call for Action
Sure, some companies are lucky in the regard that they offer objectively fun products or services. It’s generally easier to convince someone to rent a party bus than to make an appointment at the dentist’s, for example. Still, it’s important to give your customer base a reason to interact with your brand in the here and now. There’s a reason why limited-time offers are so compelling, after all! So don’t forgo call-to-actions –– regardless of the nature of your business.