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Walmart acquires Israeli NLP engine developer Aspectiva

This is Walmart’s first direct purchase of Israeli retail technology. Aspectiva engine to help shoppers find products easily based on the opinion of users

US retailer Walmart today announced the acquisition of the Israeli startup Aspectiva, the developer of Natural Language Processing (NLP). The amount of the acquisition was not disclosed.

The NLP technology collects, analyzes and produces insights on products. Etrade sites that integrate Aspectiva’s system help users find products more accurately. The system compares several products according to the same reviews. The system is also used in physical retail stores.

Founded in 2013 by CEO Ezra Deya, and Eyal Horowitz, VP of technology, Aspectiva has raised $4 million so far in two rounds, led by the JVP. Investors include KDDI, LivePerson, and private investors.

In September, Flipkart, India’s online trading company, acquired the Israeli startup Upstream Commerce, in a deal valued at $50 million. Sources close to the deal said at the time said that Flipkart intended to convert Upstream Commerce to its development center in Israel. Playback was sold in August to Walmart for $ 16 billion to compete with Amazon and Alabama.

“As the leading investor in the company, we are delighted that Walmart has chosen to acquire the company, founded and raised in JVP’s media incubator in Jerusalem, and we believe that this acquisition will bring new opportunities to Israel.”

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