Google announced Tuesday that it intends to acquire Israeli data-migration startup Alooma. Financial terms of the deal weren’t disclosed but it is estimated to be $150 million.
Google expects that the deal will help customers better take advantage of Google’s security, machine learning, and artificial intelligence technologies.
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Alooma was founded in 2013 by Yoni Broide, Yair Weinberger and Rami Amar. All three are graduates of the Talpiot program in the IDF. The company has developed a system that enables the organization to connect to all sources of information in real time and access them from one place in the cloud, including large data tools, internal organizational systems, mobile applications, and cloud services.
Alooma has raised $15 million to date from three major funds – Sequoia, Lightspeed, and Vintage. An early investor in the company is Ariel Maislos, who was one of the founders of Anobit, which was acquired by Apple and led to the establishment of a development center in Israel.
The market where Alooma operates called ETL – Extract, Transform, Load and has undergone several generations over the years. Initially, it was identified with companies such as Informatica and TIBCO, as well as companies like MuleSoft, which was acquired last year for $6.5 billion.
The transformation of the current generation, of which Alooma is part, is the continuous, real-time connection of many sources (“streaming platforms”). Alooma has built the platform as a cloud service as a SaaS. Alooma’s solution is not limited to a specific industry and can be tailored to any company that holds information.
The company employs 65 people, most of them in its offices in Tel Aviv.
“The addition of Alooma, subject to closing conditions, is a natural fit that allows us to offer customers a streamlined, automated migration experience to Google Cloud, and give them access to our full range of database services,” Google said in a release.
