Amazon Partners With Israeli Startup Zeekit for Wedding Dresses Virtual Try-on

The collaboration between Zeekit and Amazon allows the virtual measurement of wedding dresses via mobile phones.

Zeekit, Wedding Dresses

A collaboration between the Israeli startup Zeekit and Amazon makes it possible to virtual try-on of wedding dresses via a mobile phone. The collection starts at $22 and includes dresses of up to size 48.

The dress collection is diverse and has been made up of Amazon stores that are recommended by their customers.

Brides who want to perform a measurement can upload a picture of their own body on the Zeekit application and within seconds to watch their simulations wear dresses from the collection in a virtual try-on. Brides who do not upload their own picture can use the measurements of models in the database with similar body shape and skin tone.

If the dream dress has been found suitable, the bride can click the button directly to purchase page on Amazon.

Zeekit app can filter dresses style by price, it can share the simulations with friends or family and get feedback and rating for each model.

The comfortable prices allow many brides to fulfill their dreams and change their appearance during the wedding, or to order a separate dress for the wedding photographs.

According to Yael Wiesel, CEO and co-founder of Zeekit: “One of the niches that has not yet completely broken the online barrier is buying wedding dresses because of the importance of adapting them to the body and the taste of the bride.

The technology ensures perfect fit by, first, scanning the selected dress, then breaking it up into tens of thousands of small virtual segments which it can place on the image of the bride’s body with great accuracy.

If corrections are needed, the virtual fit allows the work on the dress to be reduced to minor adjustments, which in any case is usually done before the event from a salon or shop.

You can watch the dress gallery through the Zeekit application.

The technology of the chameleon was developed by the founders Alon Crystal, Nir Appelbaum and Yael Wiesel, a major in the Air Force, who took the topography and mapping capabilities that she accumulated in military service and algorithms engineering in the defense industries and applied them to the topography of the human body and its cover.

The venture has raised $ 12.5 million and is collaborating with leading industry chains and brands.

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