Despite flat user growth and modest (but better than expected) revenue gains, Twitter posted its first-ever quarterly profit in Q4 2017. Having gotten used to bad news from the company that has struggled with lackluster user growth and monetization issues since its IPO in 2013, Wall Street jumped at the chance to focus on the positive in today’s earnings release, sending Twitter’s stock price soaring. Twitter’s shares opened at $34.15 on Thursday, up 27 percent from Wednesday close, and are currently trading at the highest price since July 2015.
Considering Twitter’s still evident problem to reignite user growth and the fact that the company’s revenue for the full year actually declined for the first time in 2017, the euphoric reaction to today’s news comes as a bit of a surprise. It appears as if Wall Street is approving of the steps that the company has taken to turn things in the right direction. To keep shareholders happy, however, it will have to back up today’s positive signs in its next earnings report three months from now.
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Celebrities and Twitter
This statistic presents a ranking of the most followed Twitter accounts as of November 2017, sorted by the highest numbers of followers.
During this month, singer Katy Perry’s account @katyperry had 105.85 million followers, @JastinBiber had 103.12 million, former US President Barack Obama 96.4 million people, @teylorswift13 85.6 million, @rihanna 81.14 million, @theellenshow 74.92 million, @ladygaga 73.28 million, @youtube 70.25 million, @jtimberlake 62.89 million, @twitter 62,06 million.
Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages of up to 140 characters in length. These messages are known as tweets. As of the fourth quarter of 2016, Twitter had more 319 million monthly active users.
Twitter provides a near-instant access channel to celebrities. The majority of the top ten most-followed Twitter accounts are entertainers who use the medium to communicate with fans, spread relevant news regarding their work or work on their public image. The near-instant gratification through a stream of direct updates from celebrities or personalities as well as the feeling of belonging to a particular group of fans is a popular reason for social media users to use Twitter. In order to establish authenticity of identity on Twitter, accounts of people from high-interest areas such as music, fashion, entertainment, politics, media, business or other areas as well as individuals at high risk of impersonation are verified by Twitter. The verification badge symbolizes that the account is maintained by a legitimate source.
Major sporting events and industry award shows such as the Super Bowl, the Grammy Awards or Academy Awards generate lots of online buzz on Twitter. The online discussion allows users to participate in the success of celebrities who often post behind-the-scenes photo tweets or commentaries. On-set or in-concert tweets are further methods of celebrities enhancing their appeal, and level of fan interaction
World leaders with the most Twitter followers as of May 2017
This statistic gives information on the most influential and active world leaders on social media as of May 2017, ranked by Twitter followers. U.S. President Donald Trump was ranked second, having aggregated over 30.13 million Twitter followers on his personal account. The official @POTUS account was ranked fifth with 17.76 million followers worldwide.
The first runner is the Pope Francis, Vatican @pontifex with 33.72 million followers, third is president of India @Narendramodi 30.06 million, @RT_erdugan of Turkey with 10.07 million.