We already have a winner for the Jewish Business News Award for the Dumbest Headline of 2017, and the year is not even two weeks old yet. The award goes to the New York Post for its January 8 headline “Online sales are putting a dent in brick-and-mortar retailers.”
Really! What a scoop! Is it 1999 again, or something? Retail stores are losing business to on line retailers like Amazon, really? Who would have thought? Maybe that is why every major retailer also has websites from which customers can order their goods without leaving the house.
OK, so the story did go on to offer real statistics and information about recent consumer trends, but there is obviously nothing “breaking” here.
Now we like the New York Post. We really do. And we especially love its Page Six which has great scoops about celebrities. But we had no choice here except to point out the silliness of this headline.
If you see any more dumb headlines this year please be sure to send them in to us here at Jewish Business News. At the end of 2017 we will pick the best submission and the winner will receive no compensations whatsoever except to have his or her name mentioned.