Starbucks is definitely not a part of any “War on Christmas.” The company proved as much with the release of its traditional red cups in time for this year’s holiday season.
And the new Starbucks cups incorporate designs made by Starbucks customers as part of a contest.
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Just a few weeks ago Starbucks caused a bit of an uproar when the company introduced green cups. Some people thought that this meant that there would be no red cups this year.
Friends, baristas, and customers drawn in one continuous line—reminding us we're all connected. ???? pic.twitter.com/qspqJc8KWB
— Starbucks Coffee (@Starbucks) November 1, 2016
Considering the bitter elections that just ended in America it makes sense that Americans should be so concerned over the color of their disposable coffee cups. Issues like immigration, the environment, taxes, decaying infrastructure and employment pale in comparison to fast food companies changing their logos or the designs on their disposable goods.
We crafted coffee. You made it art. Cups warm a hand, beauty warms the heart. #RedCups pic.twitter.com/3QmdvoNM0S
— Starbucks Coffee (@Starbucks) November 10, 2016
Starbucks unveiled the red cups in a blog post.
The coffee titan expressed satisfaction with the responses to its contest. “We were surprised and inspired by the amount of incredible art submitted by our customers. The designs were beautiful, expressive and engaging, ” said Dena Blevins, creative director, Starbucks Global Creative Studio. “We quickly realized there was potential to use the customer-created art for our holiday cups.”
https://www.instagram.com/p/BMoWwfNBOpP/?taken-by=starbucks
“We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers, ” said Sharon Rothstein, Starbucks global chief marketing officer.
https://www.instagram.com/p/BMnE2eUhwcG/?taken-by=starbucks
Starbucks stated that 13 customer designs were selected from six countries to represent the “collective spirit of the holidays around the world.” These designs will be showcased on the holiday cups served in the more than 25, 000 Starbucks stores located in 75 countries.
So thank you Starbucks for saving Christmas for us all.