Mondelēz International, the US food and drink corporation that owns the Toblerone brand, have widened the gaps between the chocolate bar’s distinctive triangular chunks in an effort to avoid putting its prices up. British Fans are not happy. Some call it “stupid” have described it “ridiculous”.
The compay posted a statement on the brand’s Facebook page said that higher costs for ingredients had meant it had decided to cut the weight of two bars from Toblerone’s UK range. It has reduced 400g bars to 360g and 170g bars to 150g.
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A spokeswoman for Mondelēz said the price rise was not related to Brexit.
Read the statement on Toblerone’s Facebook page:
Toblerone fans, we have some information on the size of our UK chocolate bars. Please see the following statement: Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.
Fans replying to the post said:
George Johnson: Hmm, it’s a shame and I love Toblerone and I’ll probably keep buying it but a certain German supermarket chain that starts with an “A” sells a clone that to my knowledge has not reduced the size of their bars or made silly gaps…game on!
Nicholas Barker: You should have just increased the price. It’s not as if people eat Toblerone everyday. You could literally double the price and people would still buy it. Fools.