Connect with us

Hi, what are you looking for?

Jewish Business News

Business

Toblerone triangle change upsets fans

A spokeswoman for Mondelēz said the price rise was not related to Brexit.

toblerone-chocolate

 

Mondelēz International, the US food and drink corporation that owns the Toblerone brand, have widened the gaps between the chocolate bar’s distinctive triangular chunks in an effort to avoid putting its prices up. British Fans are not happy. Some call it “stupid” have described it “ridiculous”.

The compay posted a statement on the brand’s Facebook page said that higher costs for ingredients had meant it had decided to cut the weight of two bars from Toblerone’s UK range. It has reduced 400g bars to 360g and 170g bars to 150g.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.

A spokeswoman for Mondelēz said the price rise was not related to Brexit.

Read the statement on Toblerone’s Facebook page:

 Toblerone fans, we have some information on the size of our UK chocolate bars. Please see the following statement: Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.

 

 

Fans replying to the post said:

George JohnsonHmm, it’s a shame and I love Toblerone and I’ll probably keep buying it but a certain German supermarket chain that starts with an “A” sells a clone that to my knowledge has not reduced the size of their bars or made silly gaps…game on!

Nicholas BarkerYou should have just increased the price. It’s not as if people eat Toblerone everyday. You could literally double the price and people would still buy it. Fools.

 

 

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.