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Starbucks New Green ‘Unity Cup’ Draws Backlash

Is Starbucks using green to promote environmentalism? Or maybe the company is making a statement in support of the Green Party Presidential candidate Jill Stein.

Starbucks has introduced a new green cup which it hoped would symbolize unity for all Americans just before the elections next Tuesday and in time for the holidays.

And where this year’s Presidential contest is concerned, America could use some cheering up right about now. But not everyone sees it that way.

There are those who think that the company should have stuck to its usual red cup because that color is associated with Christmas.

A group of people who somehow see a conspiracy behind just about everything have taken to Twitter and other social media to accuse Starbucks of using the new cup to promote a liberal agenda.

These are the same types of people of claim every winter that there is somehow a “war on Christmas” in America and who see illegal alien Isis terrorists hiding under every bush.

So what’s the problem? Is Starbucks using green to promote environmentalism? Or maybe the company is making a statement in support of the Green Party Presidential candidate Jill Stein. Here is a selection of some of the nuttier responses.

Just check out the lunacy in this post:

It was followed by statements like, “@anonerika Nothing about that cup. They’re using it to get customers like me to come back. I dropped them ages ago. This campaign FAILS;” “I enjoy triggering the violent left. I love the death threats & rape threats toward my 9 yr old.”

You can probably judge the above from the login used by the person who posted them.

And there was also this gem:

Why are the people at Starbucks thought to be liberal? In the past 20 years the company has become one of America’s greatest entrepreneurial success stories. And it has nothing to do with high tech, which makes it that much more impressive.

Here are some of the responses made on Twitter to the conspiracy whackos:

“You gotta love people so miserable that a cup meant to celebrate community offends them. community is liberal?”

“Can’t believe how pissed people get over a cup of any color. Lol”

“All this annoyance, and it’s probably not even the holiday cup.”

In a blog post, Starbucks CEO Howard Schultz said this about the new cup, “The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.”

Starbucks commissioned artist Shogo Ota to create the artwork. The company states that his threaded design represents “shared humanity and connection, serving as a symbol for stitching people together as a united community.”

Now to defend the new green Starbucks cup using social media vernacular:

WTF — Its just a cup and BTW — Isn’t green also a Christmas color?



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