Connect with us

Hi, what are you looking for?

Jewish Business News

StartUps

Israeli startup Comprendi wins $250, 000 grand prize in Twitter #Promote Ads contest

Among 12 finalists in the global contest is Impelo, another Israeli startup in the content optimization field,

Comprendi's co-founders

 

Tel Aviv-based startup Comprendi beat out 500 applicants from 20 countries, to wins $250, 000,  the grand prize award at the Twitter #Promote Ads API Challenge in San Francisco, for its  groundbreaking Adaptive Creative technology.

Impelo, another Israeli startup in the content optimization field, was among the 12 finalists.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.

Comprendi’s technology enables advertisers to change ads in real time based on a variety of algorithms and language-comprehension tricks, such as sports results, weather changes and trending topics, has caught the eye of Twitter.

Founded in 2013 by CEO Itai Ben-Zaken, Dr. Kfir Bar and Amit Seker, Comprendi uses patent-pending natural language processing (NLP), machine learning and deep learning algorithms to enable advertisers to reach contextually relevant audiences with the right messaging at the right time.

This is how it works: A coffee brand, for instance, can automatically show an iced latte ad in Los Angeles where it’s hot and sunny, and at the same time show an ad for hot latte in colder locations. A beer brand could use Adaptive Creative to automatically trigger ads at the very moment a football game ends. For fans of the winning team, the brand could target ads showing cheering fans toasting their victory with beer bottles in their hands, while at the same time targeting the losing team’s fans with an ad that says “Can’t win every day… grab a beer and cheer up.” The opportunities for using Adaptive Creative to create a real-time, hyper-relevant connection between brands and consumers are virtually endless.

“If a coffee brand wants to advertise the most relevant drinks in any given geography, they would have to do a lot of manual work to achieve it. Our system allows brands to preload cold weather ads and have these ads automatically show whenever the temperatures drop below a certain threshold in any city in the US, ” said Itai Ben-Zaken, Comprendi CEO and co-founder.

 

 

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.