YouTube has signed Lyor Cohen, an industry legend and former Warner Music Group executive, to help strengthen its relationships with the musicians who publish on its platform.
Lyor Cohen, is now YouTube’s global head of music. He is the co-founder and CEO of the 300 Entertainment record label, which Google, has previously investmed in and will remain a stakeholder. Cohen’s 300 Entertainment artists list includes recognized hip-hop musicians such as Young Thug, Fetty Wap and Rich the Kid. Cohen will continue serving in his role at 300 Entertainment till Dec. 5.
In a letter to YouTube employees Cohen laid out his agenda:
“First, helping the music community embrace the technological shifts we’re seeing in music today so we can help take the confusion and distrust out of the equation. Second, building on the great work you all have done to help the music industry and creative community break new songs and artists to YouTube’s audience of over 1 billion fans. From building on the success of the YouTube Music app, to shining a light on emerging artists, I believe our potential to strengthen the industry is massive. And third, I hope that together we can move towards a more collaborative relationship between the music industry and the technologies that are shaping the future of the business.”
“I’m confident that we can bridge the worlds of technology and music in ways that benefit everyone, instead of the zero-sum mentality that exists today. I’m proud to be a music man, and hope that the perspective I bring from both the creative community and the music business at large will help us, our music partners and artists grow and thrive together.”