Published On: Fri, Sep 16th, 2016

Google acquires Urban Engines startup to bring its location-based analytics to Google Maps

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Google has acquired Urban Engines, data analytics startup that uses data to give insight into cities and how people move around in them. Urban Engines team will be joining the Google Maps team. Financial terms of the deal were not disclosed.

Founded in 2014,  Urban Engines is mapping the “Internet of Moving Things, ” as the New York Times says. The company has developed a new type of database, which maps objects in motion. Its goal is to improve mobility in cities while it is evaluates different modes of transportation – walking, driving, public transit, and Uber – to give users the quickest routes

 

Urban Engine said it’s time to prepare the next phase of its journey, after two years of analyzing  as they say “billions of trips” and “improving the lives of millions of commuters”.

In a blog post, Urban Engines says “The potential to improve the lives of millions of commuters, by learning from commuting behavior patterns, reshaping congestion and creating new consumer services in each minute-mile is incredible. In fact, we have an opportunity to create an urban OS — an intelligent software overlay for our real world.”

 

 

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