Published On: Sun, Aug 7th, 2016

Israeli In-app marketing startup Insert raises $10 million



Israeli startup Insert on Thursday closed their Series A funding round, pulling in $10 million in new financing,  led by Battery Ventures with participation from the previous seed round investors Shlomo Kramer, Rakesh Loonkar, and Mickey Boodaei.

Incert provides marketers and product managers with an easy to implement solution for engaging with their app’s users. The companey’s product is already in use by large financial services institutions and global retailers.

With offices in Yakum in Israel and New York City, Insert was founded in 2015 by CEO Shahar Kaminitz and VP development Yaron Goldberg. The company has raised $15 million to date.

Shahar Kaminitz sold his previous startup, the mobile application building platform Worklight, to IBM in 2012 for around $100 million.




The company will use the new funds to ramp up product development, sales and marketing; and its overall US presence.

Insert’s catalog of pre-built, mobile-app features enable marketers to add new engagement tools to their existing iOS and Android apps in just minutes, without requiring any coding or app store approval. The platform is focused on driving end-users’ loyalty and conversion.

Kaminitz said, “Mobile marketers struggle with the rigidity of apps and what can be described as ‘creative lag’ the time it takes to get any new or modified feature into the end-users’ devices.”

Insert provides clients with a new way to add features, notifications, messages to interact with their customers, helping to boost sales and allows the client to give their customers a personalized experience that can be very effective for improving desired engagement.

The client can set based on a profile that takes factors like their history with the client, how they have used the app in the past, and the actions that they are taking at the moment of use.


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