Published On: Mon, Jun 13th, 2016

The $16 billion brand that came from a Kibbutz

Adam Neumann, WeWork’s co-founder and C.E.O., reveals his special sauce.

 

WEWORK Adam Neuman

 

Six years ago, Adam Neumann, an Israeli emigrant who grew up partly on a kibbutz, co-founded WeWork—a quixotic office-sharing company that encouraged independent workers to share spaces, drink single-origin coffee together, and maybe even throw each other some business here and there. Their timing was perfect: WeWork’s inception was synchronized to the ascendance of the sharing economy. Now, the company leases large office spaces, redesigns them into far more attractive units, and rents them out at a price multiple, to entrepreneurs, small companies, and even divisions of large corporations…

Read the full story at Vanityfair, by Jon Kelly, Video by Jeremy Elkin 

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