Jongha Choi graduated from Design Academy Eindhoven design benches and stools lay flat but are pop open in use. He calls it De-dimension. The chair is the physical embodiment of his master’s thesis From 2D to 3D, exploring heady ideas about perspective and how we perceive the similarities and differences between 2-D and 3-D objects.
In the case of De-Dimension the furniturs are never truly 2-D; but the fact our brains can appreciate their dimensionality, even when flat.
“The image”, Choi explains, “still shows its visual effect on a flat plane, it is not just an expression of representation, but a making real an experience. In our current situation, in which modern society experiences the image, in relation to advertising, image circulation and the internet, why do we not question an images’ confinement to a flat surface. Why don’t we try to get more stereoscopic and attempt for direct experience with the image. My question started with this point and I tried several experiments in order to realise this idea from a personal point of view.