Published On: Mon, May 2nd, 2016

Starbucks faces $5 Million lawsuit over amount of ice in its iced beverages

Starbucks CEO Howard Schultz

An Illinois woman has been filed a class action lawsuit against Starbucks, for $5 million, over the amount of ice the drink-maker puts in its iced beverages. Stacy Pincus, claim that the coffee company is “misrepresenting its cold drinks as having more fluid ounces” than what a customer is expecting and paying for.

Stacy Pincus suit for lost money or property as well as injury in fact. The plaintiff is stating that Starbucks is allegedly using too much ice, and therefore less coffee in its cold drinks; claiming customers often receive “nearly half as many fluid ounces” of the coffee amount they think they’re receiving,  NBC News reports. Pincus also alleges that Starbucks is purposely tricking customers.

“The word ‘beverage’ is defined as ‘a drinkable liquid.’ Ice is not a ‘beverage’ by definition. Accordingly, Starbucks actually gives the customer much less beverage in the cold drinks they order and pay for, ” court papers say.

A customer who buys a Venti iced coffee expects to receive 24 fluid ounces of iced coffee, however, the amount of ice reduces the amount to about 14 ounces received, the court documents say.

A paragraph from the 29-page court document reads:

“Plaintiff alleges that during the Class Period, Starbucks has engaged in the practice of misrepresenting the amount of Cold Drink a customer will receive. As a result of this practice, Starbucks’ Cold Drinks contain significantly less product than advertised, by design and corporate practice and procedure.”

Pincus is a frequent customer at Starbucks and according to the document, says, she “would not have paid as much, if anything, for the cold drinks had she know that it contained less, and in many cases, nearly half as many, fluid ounces.”

An example of the coffee giant’s alleged faulty ice-coffee ratio, according to the court document:

“As detailed in the menu below, which is available on Starbucks’ website, customers are told that if they order a Tall Cold Drink, they will receive 12 fluid ounces of that drink; in a GrandeCold Drink, they will receive 16 fluid ounces of that drink; in a Venti Cold Drink, they will receive 24 fluid ounces of that drink; and in a Trenta Cold Drink, they will receive 30 fluid ounces of that drink.

“Accordingly, a Starbucks customer who orders a Venti Cold Drink receives only 14 fluid ounces of that drink—just over half the advertised amount, and just over half the amount for which they are paying. In the iced coffee example, a Starbucks customer who orders and pays for a Venti iced coffee, expecting to receive 24 fluid ounces of iced coffee based on Starbucks’ advertisement and marketing, will instead receive only about 14 fluid ounces of iced coffee.”




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