Starbucks next Roastery will be biggest store in Its history. Located in New York City in the heart of the Meatpacking District at 61 Ninth Avenue, the store scheduled to open in 2018, Starbucks said in a statement on Tuesday.
The new building, designed by Rafael Viñoly, will be located one block south of Chelsea Market. Upon completion – which is expected by the end of 2017 – 61 Ninth Avenue will be approximately 170, 000 square feet and rise nine stories. The massive, 20, 000-square-foot New York Roastery experience is currently under development.
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This New York location will get inspiration from the first Starbucks Reserve Roastery and Tasting Room that debuted in December 2014 in the company’s hometown of Seattle, Washington.
“Our Seattle Roastery experience created something that had never been done before, transforming a retail environment into something far beyond just a coffeeshop and into the single best retail experience of any kind, ” said Howard Schultz, chairman and chief executive officer of Starbucks. “In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way. We want this experience to tell our customers that we’re coming to Broadway.”
The development site, formerly Prince Lumber, was acquired by joint venture in 2015, which includes Vornado Realty Trust (NYSE: VNO) and Aurora Capital that is developing 61 Ninth.
