All Ages. All Races. All Sexes. #MACCaitlynJenner online in Apr. Info here: https://t.co/3YelAZ4s20@Caitlyn_Jennerpic.twitter.com/2TLykwNoy7
— MACcosmetics (@MACcosmetics) February 26, 2016
MAC Cosmetics announced Friday that it is partnering with the E! star, Caitlyn Jenner, on a limited-edition lipstick she helped create to benefit the company’s effort to improve the lives of transgender people.
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This making her the most high-profile transgender star to get a major cosmetics contract.
The rosy nude shade, Finally Free, will retail for $17. It will be available starting April 7 at Maccosmetics.com, with all proceeds going to the MAC AIDS Fund Transgender Initiative.
“She has come to represent courage, fearlessness, honesty and compassion — characteristics long-prized and celebrated by MAC, ” the company said in a statement.
The project will expand support for grants to organizations and programs working with trans people, the company said in a statement.
MAC Cosmetics’ Parent organization: Estée Lauder Companies
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