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Starbucks mobile order-ahead program reaches 6 Million orders per month

Starbucks mobile order

 

Starbucks continues to see growing adoption of its mobile order ahead feature as the coffee giant posted yet another strong quarterly earnings report on Thursday.

The Seattle company reported a record $5.4 billion in revenue last quarter, up 12 percent from last year, and earnings per share of 46 cents — both of which were right around what analysts expected. However, the company’s stock is down nearly 5 percent in after-hours trading.

On the earnings call with analysts, Starbucks executives lauded the company’s Mobile Order and Pay program, which first launched in Portland more than a year ago and allows customers to skip the line by ordering in advance from their phone. The feature went live across the entire U.S. in September, covering more than 7, 400 stores, and is also being tested in Canada and the U.K.
Read the full story at Geek Wire, by Taylor Soper 

 

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