Luxury fashion brand Dolce & Gabbana have released a collection of hijabs and abayas (ankle-length robes) targeting Muslim shoppers in the Middle East.
The full collection, named The Abaya Collection: The Allure of the Middle East debuted exclusively on Style.com/Arabia. The new line reportedly comes in “sheer georgette and satin weave charmeuse fabrics and include[s] copious lace details along hems.
According to a press release, it’s intended as “an enchanting visual story about the grace and beauty of the marvelous women of Arabia.”
This time, Dolce & Gabbana’s usual sexy designs were replaced with long black and beige dresses made of georgette and charmeuse fabrics. Some feature the daisy, lemon, polka dot and rose prints from their Spring-Summer 2016 collection, while others are embellished with lace.
Writing for ELLE.com last year, the CEO of Haute Hijab, Melanie Elturk, points out that modest fashion is on the rise, noting DKNY’s Ramadan collection, a model wearing a hijab in an H&M campaign, and, overall, designers showing modest options on the runway (long sleeves, long skirts). “Brands are finally taking note of what I’ve been advocating since I founded the fashion brand Haute Hijab in 2010, ” Elturk wrote, “that Muslims (in this case Muslim women) are a thriving, fully-functioning and active segment of society who deserve to be acknowledged and heard.”