Published On: Sun, Jan 3rd, 2016

The Same Pill That Costs $1, 000 in America Sells for $4 in India

Pharma giant licensed 11 generic makers for hepatitis C cure; Companies wheel and deal to get `more and more patients'

cure pills,   health illustration - 2


Outsiders don’t want their daughters to marry any local boys, according to the village elders swapping stories in a tailor’s shop behind the Sikh temple, because most residents are infected with black jaundice.

That’s what they call hepatitis C, which is so common in parts of India’s Punjab state that the tailor-shop gossips might not be off base in their estimate. But prevalence could be something of an advantage these days.

have made the village of Lande Rode one of the theaters in a battle to grab market share for sofosbuvir, a miracle cure that Gilead Sciences Inc. sells in the U.S. as Sovaldi at a retail price of $1, 000 a pill. Gilead licensed 11 Indian companies to make generic versions, and they sealed marketing deals with others. Competition has been so fierce it’s driven down the cost and spurred thousands to be tested.

Read the full story at Bloomberg, by Ketaki Gokhale

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