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Top awards for startups BwareIT, AseptoRay, Credithood

Advanced ideas for pasteurization, home water management and financing for small businesses rack up big wins on the way to commercialization.

credithood-Awards-From right,   MasterCard Israel Country Manager Andras Hemberger,   Credithood CTO Matan Barak,   Credithood founder and CEO Maya Komerov and EMC country manager and IATI Chairman Erez Tsur. Photo by Morag Bitan


Three Israeli startups recently won major awards that will help them make their way to the market.

Eco-friendly pasteurization

AseptoRay won first place in the Cleantech Open Global Ideas program on November 24 in Redwood City, California, for its proprietary technology to deactivate bacteria in all liquids. This next-gen solution increases energy efficiency in pasteurization, the most common and energy-consuming step in beverage manufacturing. The company is headquartered in Ma’alot.

Smart water management at home

BwareIT won a $50, 000 first-place prize in the Unilever Innovation Foundry “Ideas for Life” competition in London on November 27.


bwareit-prize BwareIT CEO and cofounder Konstantin Berezin accepted the award in London. Photo courtesy


Based in Jerusalem and incubated in the European Commission’s IoT accelerator, BwareIT is developing the SmartH2O home water meter that attaches to sink, shower or garden hose and sends data to a smartphone app to illustrate exactly how much water your household is using, how long the water is running and at what temperature, and how much it’s costing you. The app also alerts to leakage and shows how your water usage compares with the average in your region or country.

Fintech innovation

Credithood received $25, 000 on November 30 as the top winner in the 2015 Israeli Advanced Technology Industries (IATI) & MasterCard Israel Technology Innovation awards for its crowdfunding and customer loyalty platform to deliver loans to small businesses.

Credithood, based in Tel Aviv, now has a chance to enroll in the fourth round of Citi’s Tel Aviv Accelerator and in the MasterCard Start Path startup program, and will receive one year of free access to R&D, marketing, financial services and venture capital members of IATI, Israel’s largest umbrella organization representing the high tech and life science industries.

“The entrepreneurs in Israel are the engine behind the startup nation and therefore the stage that we provide for them to present themselves before multinationals like MasterCard can be a game-changer in their growth and also can be beneficial for the whole ecosystem, ” said Karin Mayer-Rubinstein, CEO of IATI.

“The winners of the previous competitions –PriceSense, CallVU-, and KitLocate –are making immense strides in the business sector and have formed strong relationships also with MasterCard, ” said Andras Hemberger, MasterCard Israel Country Manager. “This year’s competition has been by far the most successful with the amount of companies and their impressive technologies, again proving that Israeli innovation is amazing.”



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