Published On: Thu, Dec 3rd, 2015

Pantone Announces the 2016 Colors of the Year

For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year

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Pantone, a subsidiary of Danaher Corporation, led by Steven Rales,  announced the Color of the Year for 2016.

“As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent, ” Leatrice Eiseman, the Executive Director of the Pantone Color Institute, said in a statement. “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.

What is color of the year?

According to Wikipedia, twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations’ color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012. The color purportedly connects with the zeitgeist; for example the press release declaring Honeysuckle the color of 2011 said “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.” The results of the meeting are published in Pantone View ($750), which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.




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