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Altice signs up Ronaldo as brand ambassador

Real Madrid soccer star Cristiano Ronaldo has signed a personal endorsement deal with European multinational telecoms firm Altice.


Altice, led by French-Israeli businessman Patrick Drahi,  announced an exceptional partnership with Cristiano Ronaldo, World Footballer of the Year and Captain of Real Madrid, the Portuguese National team, for all of its brands and on all its territories.

According to the deal, Altice will launch advertising campaigns in Portugal, France and Israel soon, which will also be adapted for Belgium, Luxembourg, Switzerland, the Dominican Republic and the US.

Michel Combes, COO of Altice Group said “The speed and Cristiano Ronaldo’s power accompany and illustrate the industrial and international development of the Altice Group on its core business, the high speed broadband – fiber and 4G”, the company said.

30-year-old Ronaldo, one of the most marketable soccer player, has an endorsement portfolio that includes Tag Heuer watches , Nike, Coca-Cola, Konami, Castrol, Banco Espirito Santo, and Emirates.

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