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Sequoia Backs Israeli Signals startup, Leading $15 Million Series B Funding Round

Signals delivers data analytics and product intelligence insights to Fortune 500 companies; new funding to fuel geographical expansion

Signals cofounders L-R CEO Gil Sadeh ,    Kobi Gershoni,


Signals Group, a data analytics startup has raised $15 million in Series B funding. The round was led by Sequoia with participation from existing investor TPY Capital.

Shmil Levy, a partner at Sequoia Capital Israel, will join the Signals board.

Signals was founded in 2009 by two former military intelligence officers; Gil Sadeh and Kobi Gershoni, co-founder and Chief Research Officer.

Sadeh and Gershoni built Signals on military intelligence methods to study and correlate external data, connect faint signals, and provide valuable insights quickly. By applying that military methodology to re-imagine and automate market research, Signals not only rivals but outpaces traditional methods.

Based in Netanya, and with a New York headquarters, Signals Group delivers intelligence and insights to Fortune 500 companies to support product development strategy.

Signals stands out for its ability to support corporate decision-making by turning ‘big data’ into actionable insights for strategic commercial decisions. This is powered by an intelligence software platform that Signals developed to quickly transform multiple external data and unstructured data sources covering consumers, markets, and technologies into tangible insights on how to grow products and brands.

Cofounder and CEO Gil Sadeh said, “There is tremendous potential for strategic insights to be derived from external big data – yet most data science remains in the proverbial lab and is not made actionable for decision makers. Our goal was to harness the power of external big data to produce high-level business insights that are immediately actionable for business leaders.”

Corporate practitioners now have access to insights to identify opportunities quickly – from market white space and desired product features to innovations in technology and materials. This disruptive approach can provide a much-needed competitive advantage, enabling corporations to make smarter and faster decisions than would be possible with traditional research and consulting firms.

Signals works with over fifty Fortune 1, 000 companies worldwide, and key customers include Johnson & Johnson, Procter & Gamble, and PepsiCo.

“We’re delighted to have Sequoia join us in Signals’ journey to help executives make better faster decisions, ” said Chairman of the Board Guy Yamen of TPY Capital, which led Series A funding. “The funds raised will help Signals reach more companies with its unparalleled offering.”




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