Call of Duty and World of Warcraft publisher Activision Blizzard announced a new eSports division Wednesday to tackle the growing competitive video game scene. The eSports genre has seen a steady, if not explosive, rise in popularity and many of the publisher’s games are right in the thick of it. Leading the effort will be a sports entertainment veteran from the halls of ESPN and NFL Network along with a one of the founders of Major League Gaming (MLG).
Former CEO of ESPN and the NFL Network Steve Bornstein will serve as the division’s Chairman and Mike Sepso, who was most recently a co-founder and president of Major League Gaming (MLG), will serve as its Senior Vice President.
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“Last year, Activision Blizzard created entertainment that was viewed and played by over 150 million people for more than 13 billion hours, ” said Steve Bornstein. “I believe eSports will rival the biggest traditional sports leagues in terms of future opportunities, and between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry. I’m excited to help Activision Blizzard further its leadership position in eSports.”