After a month of testing a “Super Like” option in Australia, Tinder today globally launching the new feature to help users differentiate between the people who just kinda liked them and people who super liked them.
In its beta users have 3x the likelihood of finding a match through use of the Super Like, and conversations that initiated with a Super Like last an average of 70 percent longer than regular conversations, while we do not know what is the average length of a conversation on Tinder app.
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So how it works? When you Super Like someone and your profile is then surfaced in their feed, your profile will also have a little badge that shows that you Super Liked them, giving them a bit more of an incentive to check out what all the fuss is about.
And because you can only “Super Like” one user per day, your potential soulmate will know it’s really real. Paying Tinder Plus users can “Super Like” a match up to five times per day.
The function seems to be at least partly a response to frequently cited anecdotal evidence that all (straight) men on Tinder just swipe right on everyone, hoping against hope that they’ll land a match. According to a report from The New York Times, men are three times as likely as women to swipe right on any given picture.
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