Kick the tires, check the odometer, haggle over the price and worry that you’re driving home a lemon with a wax job: That’s the typical scenario when shopping for a used car, and Israeli entrepreneurs found it absurd in the e-commerce age.

“You can buy just about any product online, yet the $500 billion market of secondhand cars is more or less running the same way it ran in the 1950s, with local stores and very little transparency, ” says serial entrepreneur Elie Wurtman, the Jerusalem-based cofounder of Vroom,  a 21st century method for Americans to buy and sell used vehicles over the Internet.

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Wurtman and fellow Israeli venture capitalist Allon Bloch, the former CEO of Wix and mySupermarket, modeled Vroom as an end-to-end business rather than a brokerage. Its inventory of pre-owned cars – around 1, 500 vehicles at any given time – is selected from auctions, dealers and private sellers. Vroom’s in-house technicians inspect and recondition each vehicle before it’s listed on the website.


A Vroom car carrier delivering a vehicle. Photo courtesy  Vroom