Kick the tires, check the odometer, haggle over the price and worry that you’re driving home a lemon with a wax job: That’s the typical scenario when shopping for a used car, and Israeli entrepreneurs found it absurd in the e-commerce age.

“You can buy just about any product online, yet the $500 billion market of secondhand cars is more or less running the same way it ran in the 1950s, with local stores and very little transparency, ” says serial entrepreneur Elie Wurtman, the Jerusalem-based cofounder of Vroom,  a 21st century method for Americans to buy and sell used vehicles over the Internet.

Wurtman and fellow Israeli venture capitalist Allon Bloch, the former CEO of Wix and mySupermarket, modeled Vroom as an end-to-end business rather than a brokerage. Its inventory of pre-owned cars – around 1, 500 vehicles at any given time – is selected from auctions, dealers and private sellers. Vroom’s in-house technicians inspect and recondition each vehicle before it’s listed on the website.


A Vroom car carrier delivering a vehicle. Photo courtesy  Vroom