Jewish-British designer Stella McCartney launched her first double mastectomy compression bra, as part of Breast Cancer Awareness month, a tribute to her late mother Linda McCartney, who died at age 56 in the late 1990s of breast cancer.
McCartney, who named it the Louise Listening bra after her mom’s middle name, is releasing the bra in October. The fashion designer aims to give survivors a stylish bra option. This one is pale rose bra with white lace overlay that zips at the front, contains no underwire, and has a wide underband and deep sides for support and compression while the scars heal.
McCartney will be donating bra proceeds to the Hello Beautiful Foundation so the organization can potentially open a breast cancer support center in England.
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“We wanted to bring something feminine and beautiful into a bra that is taboo, ” McCartney told The Telegraph. “There are so many different emotions attached to the tragic realities of having had a double mastectomy, many cultures are unaccepting and terrible things happen to women both physically and emotionally.
“We just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached. We wanted women to know that you can still be feminine, have your sensuality, have all of the things that are attached to being a woman and that part of your body can still feel beautiful on the outside, as well as the inside.”
According to the Center for Disease Control and Prevention (CDC), breast cancer is the most common cancer in women of all backgrounds as well as the second most common cause of death from cancer among white, black, Asian/Pacific Islander, and American Indian/Alaska Native women. In 2012, over 41, 000 women and 405 men in the United States died of breast cancer.