Rafael Avramovich’s personality projects positive energy and Harmony on the first encounter with him. Therefore, it is no surprise that his designed Lights project the energy of life.
Playfulness and seriousness come together as one in these metal structures that hover from the ceiling above us. The light plays hide and seek in multiple colors that are reflected from the oranges, greens, and yellows painted in the hollow belly underneath the black painted metal.
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We have seen, especially within the past 15 years, great creative development in the area of lighting fixtures. We have seen lights taken to extremes, for instance in the work of German light designer, Ingo Maurer. In Maurer’s work, the light fixture becomes more a work of art and almost loses the function for which it was created, simply providing light.
What is so special about Rafael Avramovich’s lights is that the lights stay in the boundaries for which they were created: spreading light but also becoming a welcoming friend in the home or office environment. The light fixtures do not overpower the space where they are installed. On the contrary, they gather the elements around them in harmony like bringing different members of the family together in a hug of light.
Competing against large lighting companies in a recent design show at the Javitz Center, Avramovich received the highest award, BEST IN SHOW ICFF , LIGHTING, from the organizers of the show, IFDA, International Furnishing and Design Association, New York Chapter.
There is a welcome freshness in his designs that some very well established designers have unfortunately lost. “Work and Design, also the title of my company, are the principal elements that define my approach to creating a unique form. I begin with a certain concept in mind, but it is through the physical process of doing the work, where the pieces begin to grow into its own form. My intention is not only to create beautiful furniture, but to evoke emotion as well. It is essential to me that the viewer is left with a sense of empathy that goes beyond the visual. ” says Rafael Avramovich.
Rafael Avramovich was born in Tel Aviv in 1975. He studied graphic design at the Academic College of Tel Aviv-Yafo and honed his skills in furniture design during the three years he worked in Soho in New York City for the artist Zigi Ben-Haim as an apprentice .
About 5 years ago, He founded the company Work and Design, based in Brooklyn, with an emphasis on using internationally-sourced materials to convey a larger sense of a more globalized community.
Avramovich has presented his work both independently and via capsule presentations at venues such as the International Contemporary Furniture Fair and the Architectural Digest Home Design Show. He is the recipient of the 2015 ICFF Editor’s Award for Lighting and has been featured in press outlets including Architectural Digest, Quintessence, Interior Design Magazine, Upstate House, ABCNews.com, and Yahoo! News.
Avramovich lives and works in New York City.
Perhaps Abramovich’s most treasured quality stems from what artist Zigi Ben-Haim said about him “Rafael is always eager to learn and explore new fields that he wasn’t familiar with before, with new enthusiasm and positive outlook. ”