Pinterest announced that 100 million people use the service each month, with the number of users, or pinners, doubling in the last 18 months. International users, which also doubled in the last year, now make up 45% of Pinterest’s user base.
Pinterest has not disclosed user numbers in the past. In a February report, eMarketer posited that Pinterest’s user base in the United States would be 47.1 million monthly active users this year, rising to 59.3 million by 2019. ComScore reported 75.8 million users.
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In March, new funding gave the company’s valuation to $11 billion, and speculations of an IPO. In June it implemented a “buy” button on its mobile app, a move that sets it up for building a potentially huge commerce business.
Pinterest co founder said it had plenty of room for advertising growth. Founder Ben Silbermann said more than 70 percent of Pinterest’s regular users are either pinning items they have found on the service for later, or clicking links inside pins to learn more about the items. A pinned photo of lasagna, for instance, could include a link to a website with a step-by-step recipe for the dish.
In recent round of venture financing mr. Silbermann said: “When you take someone’s money, you say you’re hoping to return multiples on the investment, and you say here’s how we’re going to do it. The reason I think that’s possible is because discovery is still a huge problem, ” he said.