George Zimmer, the man best known for founding Men’s Wearhouse in 1973, did it again today at Dreamforce. Zimmer launched Generation Tux that allows men to order suits and tuxedos online, transforming the tuxedo and suit rental market.
Generation Tux is the second George Zimmer Company to launch this year. Earlier this year, Zimmer launched zTailors, a service that dispatches tailors to your home or office on demand.
Generation Tux customers will have access to the network of tailors through zTailors who will be on hand to make adjustments, if necessary.
The website display 17 different suit styles, each cost a flat rate of $95 to rent. You can rent an entire outfit, including shirts, shoes, ties, and cufflinks for $150.
Investors includes Dave Duffield, Lyrical Partners, and Meritage and Salesforce Ventures.
The company already had a distribution center in Louisville, Kentucky, that houses 30, 000 suits and a dry-cleaning facility to ensure a quick turnaround, Zimmer told Fast Company.
“Generation Tux is different from any other tuxedo and suit rental platform today as the only service to provide access to the zTailors network of expert tailors, enabling us to provide the best possible look and experience as men prepare for the most special occasions, ” said George Zimmer, CEO and Founder of Generation Tux.