Published On: Sun, Sep 13th, 2015

PepsiCo expands its SodaStream partnership

sodastream-goes-gourmet

PepsiCo will expand its SodaStream partnership, The Wall Street Journal reports.

Both companies stock were increasing in trading on Friday after the announcement. Pepsico by 0.21% to $91.25, and SodaStream by 6.28% to $15.75.

The US soft-drink giant will offer 4-pack capsules ($3.50),  for use in the Israeli firm’s soda machines with the flavor of Pepsi, Pepsi Wild Cherry and Sierra Mist flavors to make half a liter of soda. The companies had a trial in Florida last year.

The caps will be sold on SodaStream’s website and about 50 Bed Bath & Beyond (BBBY) stores, the Journal added.

The partnership comes ahead of the launch of a Keurig Green Mountain’s release of a cold-drink machine, which will offer drinks from Coca-Cola and Dr Pepper Snapple.

SodaStream revenue declined 27% in the first half of 2015, compared with the same period last year, the Journal noted.

 

SodaStream

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