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PepsiCo expands its SodaStream partnership


PepsiCo will expand its SodaStream partnership, The Wall Street Journal reports.

Both companies stock were increasing in trading on Friday after the announcement. Pepsico by 0.21% to $91.25, and SodaStream by 6.28% to $15.75.

The US soft-drink giant will offer 4-pack capsules ($3.50),  for use in the Israeli firm’s soda machines with the flavor of Pepsi, Pepsi Wild Cherry and Sierra Mist flavors to make half a liter of soda. The companies had a trial in Florida last year.

The caps will be sold on SodaStream’s website and about 50 Bed Bath & Beyond (BBBY) stores, the Journal added.

The partnership comes ahead of the launch of a Keurig Green Mountain’s release of a cold-drink machine, which will offer drinks from Coca-Cola and Dr Pepper Snapple.

SodaStream revenue declined 27% in the first half of 2015, compared with the same period last year, the Journal noted.





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