Published On: Thu, Sep 10th, 2015

SodaStream closes West Bank factory to move to Israel


SodaStream factory in the Palestinian West Bank move most of its operations inside Israel. SodaStream, which makes home-made carbonated drink machines, will shut down its factory in Mishor Adumim next week and move to Rahat,  the largest Bedouin town in the Negev Desert.

 in the West Bank, now will left without a job. The compny fired 100.

Leaders of the Boycott, Divestment and Sanction (BDS) movement claim the company’s withdrawal from the West Bank is a big win for the Palestinian cause. The company used to employ 600 Palestinians, now hundreds will soon be out of jobs, BDS leaders say it is worth it.

“This is a clear-cut BDS victory against an odiously complicit Israeli company, ” said Omar Barghouti, co-founder of the BDS movement to the Washington Post. “Israel should not be allowed to exploit its occupation by operating factories in Palestinian lands”, he said.

Daniel Birnbaum, the chief executive of SodaStream, said the closure of the West Bank factory had “zero” to do with the boycott campaign against his company and its “brand ambassador, ” the actor Johansson, who last year performed in a Super Bowl ad for the machines.

Instead, Birnbaum accused BDS critics of robbing ordinary Palestinians of well-paying jobs.

“It’s propaganda. It’s politics. It’s hate. It’s anti-Semitism, ” he said.




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